“Keywords for getting found across search engines”
You know that keywords are very important for getting found across search engines like Google and Bing. The best way to do this is to start by asking yourself a few simple questions:
1. What type of artwork is it?
E.g. collage, painting, sculpture, photography or drawing.
2. What is the style of artwork? Or what art movement most inspired it?
E.g. Abstract, Modern, Street Art, Surreal, Impressionist or Pop Art.
3. Was your work inspired by the works of another famous artist?
E.g. Warhol, Van Gogh, Richter, Mapplethorpe, O’Keeffe or Hepworth.
Hint: The aim here is to attract the right collector for your piece, so include only names of artists who are highly relevant. Our curators often rely on these keywords when Art Advisory clients approach them looking for a particular work, “similar to a Rothko” or “in the style of Basquiat,” for example.
4. What is the medium of the artwork?
E.g. oil paint, acrylic, pencil, C-type, digital, bronze or wood.
Hint: Add the major medium to your tags if it is something you think a collector or curator might search for when looking for an artwork similar to yours. Add minor materials (what you list below) to your artwork descriptions.
5. What other materials are used?
E.g. canvas, paper, fabric, newspaper, charcoal or gold leaf.
6. What is the main subject of the artwork?
E.g. portrait, landscape, animal, geometric or architecture.
7. What is the subject specifically? What image or type?
E.g. red-haired girl, Paris street, running horse or seascape.
Hint: When doing this exercise with abstract artworks, it’s best to opt for keywords that describe the work visually – versus symbolically or in terms of your motivation for the piece.
8. What is the main color?
Collectors and curators are not likely to search by minor colors in your piece, so stick to the main color(s) or important color combinations.
E.g. black and white, red, hot pink, neutral and light blue.
9. Can you think of synonyms?
Don’t use the same artwork description and set of keywords for all similar artworks in your portfolio. This targets just one type of buyer, and limits your visibility across other searches. Break out your thesaurus and generate some strong synonyms to diversify your approach. Be realistic – you’re trying to generate words a collector or curator might actually search for – not an SAT vocabulary list.
E.g. Figurative for portrait, nature for landscape, body for nude, food for still life, travel for vacation.
10. What is your name or pseudonym?
No need to add your name or artist pseudonym as a keyword on every artwork. Selecting a few pieces from your portfolio will do, as only one artwork need show up for a collector or curator to click through to access your entire portfolio.
Once you’ve taken the time to answer each of these questions, you should have a really strong list of relevant, powerful keywords with which to tag your artworks.
Pamela Reis, is a born Artist and a Graphic Designer, expert free hand painter for 12years. Believes that creativity knows no limits and loves using various stuff such as pyrography, brushes, digital illustration, etc. to showcase her creativity. Her hand painted artwork won The Gnarly Magazine Tank Art Contest #2019. Along with art, she is passionate for music as well, combination of art and music together, formed - The Papeel, where her creativity expresses freedom as she works with combination of various techniques to get the best for you.