“you are in charge of your own promotion online and off line”
Artists are creative people. But in today’s crowded market where anyone can call themselves an artist, you have to try and cut through the noise. Creating beautiful works of art is no longer enough, you have to adapt yourself from being creator and maker to being a marketer and sales person. This means that you are in charge of your own promotion online and off line, you are doing your own admin and books and you are constantly looking for new opportunities to show your work. The actual art creation is becoming a smaller and smaller part of what you do.
The good news is that with so many online platforms today, you can be in charge of your own promotion and you no longer depend on ‘brick and mortar’ galleries to showcase your art. You can add your work to multiple galleries and wait for the sales to happen. However, things are not that simple. The questions are: how do you get seen and what ‘ingredients’ are needed for people to buy your art?
1. Creative titles for your artworks and relevant descriptions
Don’t just write ‘original artwork on canvas’ – this doesn’t sell the work. You need to be descriptive and tell a story. Talk about the work, what inspired you, how you created your work, colours you may have used and on top of it, you need to sound inspiring and excited about the work you spent so many hours creating.
Get people interested in the story of your artwork as there may be something they might relate to. Have you painted a place you have visited? Tell the story of what inspired you to paint it so people may purchase the artwork as a reminder of a place they have fond memories of. The same goes for favourite flowers, favourite animals or even colour combinations.
2. Add multiple images
Just one image isn’t enough to really show the work; We would suggest a front cropped image, some close ups, side images and one in-situ. Ensure images are clear and as colour-accurate as possible.
The front image captures the artwork as a whole so people can see what it looks like. But as they can’t actually ‘see’ the artwork in the flesh, the close-ups will show texture, colour and details from your artwork. As such they will have a clearer idea not only of what it looks like, but of your artistic skills as well. Seeing the brushstrokes up close or any other media that you may have incorporated, they will appreciate your technique even more and will get a feel of how much effort you actually put into creating your artwork. You can also include a work-in-progress image so it will have an authentic feel to it.
It may also be a good idea to add in-situ images and these could be anything from the artwork on the easel in your studio to how it looks like in a home décor setting. Not everybody can imagine what an artwork will look like on the wall, so adding such a picture will help them visualise the painting in their own home.
3. ‘About me’ section
When you set up your profile online, make sure you complete the ‘About Me’ section as well. Here you have the chance to talk in more detail about your inspiration, your media of choice, your successes as an artist as well as something more about you, like other hobbies, interests and pass time activities. People need to get to know the person behind the paintings so they have the feeling they ‘talk’ to a real human.
One thing that I would suggest is to write about you in the first person. You can include third person paragraphs as well if these are written by someone who knows you and your art like an art critic, a gallery owner or an exhibition organiser. Writing in first person makes it more personal as though you are speaking to your prospective buyer. Add feedback from the customers as well so you’ll add credibility to your profile. You want to be perceived as authentic, trustworthy and skilful and it is entirely up to you to sell yourself and your art to the world.
4. Social media
Don’t forget social media. We know from experience that artists prefer to create and not to talk about themselves but sharing your work on social media could be another ‘ingredient’ needed to sell your work. Again, not just images sell, but words too so try to talk to your audience and be engaging. This may come easier than you think as you don’t have to talk in person. Be friendly and approachable in your tone and invite people to comment and ask questions.
Pamela Reis, is a born Artist and a Graphic Designer, expert free hand painter for 12years. Believes that creativity knows no limits and loves using various stuff such as pyrography, brushes, digital illustration, etc. to showcase her creativity. Her hand painted artwork won The Gnarly Magazine Tank Art Contest #2019. Along with art, she is passionate for music as well, combination of art and music together, formed - The Papeel, where her creativity expresses freedom as she works with combination of various techniques to get the best for you.